PRIVATE LABEL
PRIVATE LABEL
Falby Design in-house team has extensive experience in designing private label collections, tailored to your wishes and your expression. We have had great success for the past 15 years in both developing designs and producing products within home accessories for leading department stores, supply chains and organisations in Denmark and Europe.
We specialise in designing and producing private label lines within a wide range of products of interior and home accessories, including porcelain and kitchen utensils, home textiles and stationery and everything in Christmas decoration. As something new, we offer everything in hobby & DIY products, including yarn and knit / crochet accessories.
We take pride in designing high quality products at great prices. Design and development of new products takes place in close communication and collaboration with the customer.
A private label collection can be described as a collection of products that are designed and produced in line with the individual customer’s special brand profile. This also means that we offer the customer a product that is only available at the store for which it is designed, and therefore not on the competitors’ shelves. We deliver both a fixed range of products and campaigns that run in the stores for shorter periods. It can be campaigns with themes such as summer, school start, office and storage or Christmas campaigns, the possibilities are unlimited.
In addition to the products themselves, the packaging is an important part of a private label collection. We have great experience in designing and producing elegant and eye-catching product packaging.
Unique packaging helps to tell the story of the product and differentiate from the competition. When we work with private label, the art is to find the balance between analytical strength and creativity. Understood in the sense that, based on the individual customer’s profile, we tailor a collection that is in line with the concept that characterises this particular store. We are up to date with current trends in interior design, design, fashion and clothing. These factors are contributing to the success of our products.
Inspiration
We have extensive experience in designing private label collections, tailored to your wishes and your expression.
We are inspired by designs from the 50s and 60s. The bright and clear signature colors and design of that time. We have a great love for Scandinavian Design and we pay homage to the Nordic simplicity, aesthetics and tradition of light and clean interior design, emphasised by natural materials, rustic wood, simple furniture and the soft, dusty color palette.
We take pride in designing high quality products at great prices. Design and development of new collections take place in close communication and collaboration with the customer.
